DISCLAIMER: I AM NOT THE OFFICIAL EDITOR FOR PLAYSTATION. THIS IS JUST AN ASSIGNMENT FOR EDUCATIONAL PURPOSES.
Beginning my work as Sony’s PlayStation.com editor I went through every page I could get my hands on to see how well I was able to get through the site. Of course, there were bound to be a few hiccups here and there, as that’s what I am here for.
Navigate Through The Game
For a rough overview of the site it is very clear to see where all of the main points of the site are such as: the games section, consoles, support, etc. The main pain is on the home page where the site seems to endlessly scroll. While this may be effective towards the intended audience, gamers, it may not be effective to others. Why, you may ask. The answer is simple, those who don’t play games avidly won’t waste the time to find an about us page. While all the main points are clear to see the smaller main points such as: careers, contact us, and things along those lines and that may turn an audience away because it could not be found immediately when they first look on the home page. With this one minor detail PlayStation could be missing an entire group of possible visitors and future customers.
The pages are laid out in a fashion that is easy to read and straight to the point, which is good and helps guide audiences to their products. The way the homepage is laid out is a long list-type stack of photos and promotions for their own products. This is part of a tactic to put the best deals and information either at the top or bottom of the home page. When audiences see an amazing deal or an eye-catching image on the front of the home page they immediately want to click on that link to see more about it. And it works very well to the advantage of PlayStation. When scrolling the site they have a very lovely flow of warm colors that captivate the eyes of the audience. Colors such as black, blue, white, and the occasional usage of orange.
Going through the website there is evidence that the content is all consistent because the website itself is called PlayStation, a gaming console that has been on the market for 20 years. As you hover over on the tabs on the header a drop down menu will appear and that happens for each tab. This shows that they want the website to be easy to get used to so each tabs has a drop down. You also cannot click on the header tabs themselves to bring up a different page. Again, speaking about the constant drop down menus, we can see how this being a big thing on the homepage create comfort and the ability to feel at ease when searching this website.
Speak Clear And Strong
The tone that this website uses to gets its ideas and facts out to the world is very professional. Spoken in a very serious yet light tone meant for those of us that are young kids at heart. The professionalism mixed with the light-hearted kick shows that you don’t really have to grow up completely. This type of tone and voice wants to pull you in with kindness and show you that it is okay to have fun but don’t forget that when playtime’s over you have to grow up again.
Your Writing Matters
Although we don’t see too much writing done on a website for games we do gt to see it when someone clicks to read more about a particular being sold by PlayStation. Giving a brief overview of the game which has a rating system as well as a description of what can be expected from this game you could be interested in buying. With this type of writing it could be a hit or miss with others. As well as being an informative piece(s) of writing we see the
Organize Your Path
Organization is key to having a successful website and this site has the potential to be even better than it already is.What I mean by this is that yes, the site is organized very well but, there is an issue in the ability to find things clearly in this organized file. The from page was where I found the issue. The scrolling from the top all the way to the bottom just seems like a lot of work that we could condense in
to a smaller function that would benefit the consumers more then that should always be the road taken.
All in all, I’d have to say that I have my work cut out for me but I’ll enjoy every second of it because this is what it is about. Being able to create a space that allows for those who enjoy my company’s products makes every little thing worth it in the end. Despite the small issues found in the scrolling nothing else came to mind but if I do ever ffind a more efficient way to read a page you can bet I will be there to fix it so the public can enjoy the ability to see clearly though the sites endless, interesting products.